Imagine the smell of fresh strawberries wafting through the air, the sound of live music filling your ears, and the sight of a Ferris wheel spinning against a clear Florida sky. That’s the magic of the 2025 Florida Strawberry Festival, happening from February 27 to March 9 in Plant City, Florida. This year, it’s celebrating its 90th anniversary with the theme “The Stage Is Set!”—and trust me, it’s going to be a showstopper. Whether you’re a local or planning a trip, here’s everything you need to know to make the most of this iconic event.
I’ve been to my fair share of festivals, and there’s something uniquely charming about this one. It’s not just about the strawberries (though they’re reason enough to go)—it’s the whole experience: the music, the food, the community vibe. Let’s dive into what makes the 2025 edition special, from headline acts to must-try treats, plus some insider tips to help you plan your visit.
What Is the Florida Strawberry Festival?
If you haven’t heard of it yet, the Florida Strawberry Festival is an annual celebration of all things strawberry—and so much more. Held in Plant City, known as the “Winter Strawberry Capital of the World,” it’s been a tradition since 1930. Picture this: over 600,000 people flocking to a small town between Tampa and Lakeland for 11 days of fun. That’s the kind of pull this festival has!
This year, from February 27 to March 9, 2025, the festival promises a mix of live entertainment, mouthwatering strawberry treats, thrilling rides, and a deep dive into Florida’s agricultural roots. It’s a family-friendly event that’s equal parts nostalgia and excitement, drawing everyone from kids chasing carnival games to adults savoring a cold strawberry shake.
A Little History to Sweeten the Deal
The festival’s story starts nearly a century ago, sparked by the Plant City Lions Club to honor the local strawberry harvest. It took a break during World War II but roared back in 1948 with help from the American Legion. Since then, it’s grown into one of Florida’s biggest events, showcasing Plant City’s starring role in the state’s $1 billion strawberry industry.
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For 2025, the 90th anniversary is a big deal. The theme, “The Stage Is Set!”, hints at a lineup of entertainment that’ll steal the show, alongside the classic strawberry goodness that keeps folks coming back year after year.
What’s Happening at the 2025 Festival?
Here’s where the fun really begins. The 2025 Florida Strawberry Festival is packed with things to see, do, and taste. Let’s break it down.
Headline Entertainment That’ll Rock Your World
Music lovers, get ready—the Wish Farms Soundstage is bringing some serious star power. The lineup so far includes:
- Lauren Daigle (March 1, 7:30 p.m.) – Her soulful voice is worth the $65 ticket alone.
- Lynyrd Skynyrd (March 5, 7:30 p.m.) – Southern rock legends for $70.
- Nelly (March 8, 7:30 p.m.) – Hip-hop vibes for $65.
- The Beach Boys (March 7, 3:30 p.m.) – Classic tunes for $45.
- Jon Pardi (March 7, 7:30 p.m.) – Country fans, this one’s for you at $70.
There’s more, too—think Tommy James & The Shondells, Nate Smith, and Bailey Zimmerman, with some dates still teasing “to be announced” surprises. Concerts range from free with gate admission (like Jimmy Sturr on opening day) to ticketed shows, so plan ahead. Check the full schedule on the official website to snag your spot.
Last year, I caught a show there, and the energy was electric—crowds singing along, kids dancing in the aisles. It’s not just a concert; it’s a memory.
Strawberry Treats You Can’t Resist
Let’s talk food, because the strawberries here are the real stars. You’ll find classics like:
- Strawberry Shortcake – Fresh berries, fluffy cake or biscuit, and whipped cream. It’s a festival staple, with over 200,000 served each year.
- Chocolate-Covered Strawberries – Sweet, juicy, and oh-so-indulgent.
- Strawberry Shakes – Perfect for cooling off in the Florida sun.
Then there’s the fun stuff: strawberry pizza, tacos, and even fried strawberry bites. Vendors like Parkesdale Farms and Wish Farms dish out these treats, and you can grab flats of fresh berries to take home. Pro tip: Hit the shortcake line early—it’s a crowd favorite for a reason.
Rides and Fun at the Midway
The Belle City Midway is where the festival turns into a full-on fair. Think Ferris wheels, roller coasters, and those spinning rides that test your stomach. There are gentler options for little ones, too, plus games where you can win a giant stuffed bear. It’s loud, colorful, and a blast for all ages.
I remember my nephew’s face lighting up as we rode the carousel together last time. It’s those little moments that make the midway so special.
Agriculture and Community Exhibits
Beyond the fun, the festival shines a spotlight on Plant City’s farming roots. You’ll see livestock shows, craft displays, and contests like strawberry pie baking. It’s a chance to learn about the 12,000 acres of strawberry fields that make this region tick—and maybe even chat with a farmer or two.
Planning Your Visit: Dates, Tickets, and Tips
Ready to go? Here’s the practical stuff you need to know.
When and Where
- Dates: February 27–March 9, 2025
- Location: 303 BerryFest Place, Plant City, FL (about 21 miles east of Tampa)
- Hours: 10 a.m. to 10 p.m. daily
Tickets and Admission
- Adults (13+): $15
- Kids (6-12): $5
- Kids 5 and under: Free with a paid adult
- Concerts: Separate tickets ($25–$75), available online or at the gate
Save a few bucks by buying gate tickets at Publix ahead of time. Concert seats sell out fast, so don’t wait!
Getting There and Parking
Plant City is easy to reach, sitting between Tampa and Lakeland off I-4. On-site parking’s available—check the website for directions. Download the festival app to pin your spot; it’s a lifesaver when you’re tired and can’t remember where you parked.
Insider Tips for a Great Day
- Arrive Early: Beat the crowds and snag the best parking.
- Wear Comfy Shoes: You’ll be walking a lot on those 100+ acres.
- Bring Cash: Some vendors don’t take cards.
- Check the Schedule: Plan around concerts, parades, or special events like the strawberry mascot parade.
- Pack Sunscreen: February in Florida can still mean sunburn.
I learned the cash trick the hard way—missed out on a strawberry taco because I only had my card. Don’t be me!
Why the Festival Matters: Economic and Cultural Impact
This isn’t just a party—it’s a powerhouse for Plant City. The festival pumps about $26 million into the local economy every year through tourism. It supports hundreds of jobs, from vendors to farmers, and celebrates the strawberry industry’s $1 billion impact in Florida.
“It’s more than an event; it’s a lifeline for our community,” says Kyle Robinson, festival president. Proceeds even help local charities, making every shortcake you eat a little sweeter knowing it’s for a good cause.
Real Stories from Festival-Goers
Don’t just take my word for it—here’s what others say. One TripAdvisor reviewer gushed, “The strawberry shortcake was to die for, and the free concert was a bonus!” Another shared, “We spent the whole day—food, rides, music—it’s a perfect family outing.” These firsthand accounts echo what I’ve felt: it’s a place where memories are made.
Looking Ahead: What’s New for 2025?
With the 90th anniversary, expect some extra flair. The “The Stage Is Set!” theme suggests a focus on entertainment, but there could be surprises—maybe new food vendors or special exhibits. Keep an eye on the festival’s site for updates, because they love keeping us guessing.
Final Thoughts: Why You Should Go
The 2025 Florida Strawberry Festival is more than a date on the calendar—it’s a celebration of flavor, fun, and community. Whether you’re swaying to Lynyrd Skynyrd, savoring a strawberry shortcake, or cheering at a livestock show, there’s something for everyone. It’s a chance to unplug, soak in some Florida sunshine, and make memories that last.
So, grab your tickets, pack your stretchy pants, and head to Plant City this February. The stage is set—are you ready?
Quick Facts for Your Trip
- Dates: Feb 27–Mar 9, 2025
- Location: 303 BerryFest Place, Plant City, FL
- Admission: $15 adults, $5 kids 6-12, free for 5 and under
- Top Tip: Don’t miss the shortcake!
